PwC Projects UK Out-Of-Home Advertising Revenue to Reach £X Billion by 2025 – Wednesday, February 25, 2026

PwC has released its latest report on UK Out-Of-Home (OOH) advertising revenue projections for 2025, highlighting the sector’s ongoing market resilience and growth potential. Published in partnership with OutsmartOOH, this report delivers vital insights into the performance and overall health of the UK OOH advertising landscape.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

PwC, together with OutsmartOOH, has published its annual report analyzing UK OOH advertising revenue forecasts for 2025. Although the report does not disclose specific revenue figures upfront, it offers a comprehensive assessment of the sector’s robustness amid ongoing global economic uncertainties. The data underscores the UK OOH market’s resilience and steady growth, reinforcing its position as a vital advertising channel. This report is especially important for industry stakeholders and investors who require a clear understanding of market dynamics to inform strategic planning and capital allocation decisions. Significantly, the report reflects the industry’s accelerating shift toward digital integration, with digital out-of-home (DOOH) advertising gaining increasing prominence. This digital transformation is reshaping how advertisers engage audiences and optimize campaign effectiveness. The insights provided are expected to influence future marketing strategies and investment priorities by offering a detailed overview of current market conditions and potential growth trajectories. Ultimately, the report serves as a critical benchmark for evaluating the sector’s trajectory and identifying emerging opportunities within the UK OOH ecosystem.

Why now?

The release of this report is timely, arriving at the start of 2026 when the OOH industry is undergoing rapid evolution. Over the past 18 months, the sector has experienced significant digital adoption and technological innovation, driving changes in how campaigns are executed and measured. These developments have created an urgent need for updated revenue data to guide strategic decision-making. Additionally, the report coincides with a broader economic recovery and shifting consumer behaviors, making it an essential resource for stakeholders aiming to capitalize on new market opportunities and adapt to evolving audience engagement patterns.

So what?

The PwC/OutsmartOOH report provides a strategic framework for understanding the current state and future direction of the UK OOH market. It equips advertisers and operators with the insights needed to evaluate campaign effectiveness and align marketing efforts with emerging industry trends. As the sector continues to evolve, leveraging these insights will be critical for optimizing investments, driving innovation, and maintaining competitive advantage in a rapidly changing landscape.

What this means for you:

• For DOOH network operators: Use the report to identify new growth avenues and refine network expansion strategies to maximize returns.
• For ad-tech platform leaders: Apply the insights to enhance platform functionalities and better meet evolving market demands.
• For display technology decision-makers: Inform technology upgrade decisions and investment plans to stay ahead in the increasingly digital OOH environment.

Quick Hits

• Impact / Risk: The report confirms the UK OOH market’s strength, reducing investment risk while highlighting significant growth potential.
• Operational Implication: Stakeholders can leverage the data to optimize operational strategies and improve campaign performance.
• Action This Week: Review the PwC/OutsmartOOH report, update strategic plans accordingly, and brief teams on anticipated market developments.