Intersection Partners with Haley Kalil for LinkNYC Digital Signage Campaign – Monday, February 16, 2026

Intersection has partnered with influencer Haley Kalil for a new digital signage campaign on LinkNYC, leveraging her reach to promote a specific product or service. This initiative aims to capitalize on Kalil's influence to engage a broader audience through the prominent digital out-of-home (DOOH) advertising network in New York City.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Intersection, a leading player in the digital signage industry, has launched a strategic partnership with social media influencer Haley Kalil to roll out a campaign on LinkNYC’s digital advertising platform. LinkNYC operates an extensive network of digital kiosks throughout New York City, offering advertisers a powerful channel to reach dense urban audiences. By collaborating with Kalil—who commands a substantial and engaged following—Intersection aims to amplify the campaign’s visibility and resonance. This initiative reflects a broader industry trend where digital signage platforms are increasingly incorporating influencer marketing tactics to deepen audience engagement and extend reach.

The campaign is designed to leverage Kalil’s established credibility and personal connection with her followers, potentially enhancing the effectiveness of the messaging beyond traditional DOOH advertising. This partnership highlights the evolving landscape of digital advertising, where the convergence of influencer marketing and digital out-of-home media creates innovative opportunities for brands to connect with consumers in more authentic and impactful ways. As advertisers seek to cut through the noise, combining the scale of LinkNYC’s network with the trust and relatability influencers bring represents a compelling new approach.

Why now?

This partnership emerges amid a growing industry shift toward blending influencer marketing with digital out-of-home advertising. Over the past 18 months, advertisers have increasingly prioritized personalized, engaging content to differentiate themselves in a saturated market. The rising influence of social media personalities, coupled with the broad physical reach of digital signage networks like LinkNYC, presents a timely opportunity to connect with consumers more meaningfully. Intersection’s collaboration with Kalil exemplifies how the advertising sector is adapting its strategies to harness these complementary strengths, aiming to maximize audience engagement and campaign impact.

So what?

The Intersection and Haley Kalil collaboration signals a strategic evolution in the DOOH space toward more interactive and personalized advertising approaches. By integrating influencer marketing, digital signage platforms can offer advertisers a more compelling way to engage audiences, tapping into the authentic relationships influencers maintain with their followers. This fusion not only expands campaign reach but also enhances relevance, making the advertising message more resonant and effective.

What this means for you:

• For DOOH network operators: Explore partnerships with influencers to boost campaign engagement and broaden audience reach.
• For ad-tech platform leaders: Invest in developing tools that enable seamless integration of influencer-generated content into digital signage networks.
• For digital signage program managers: Assess the potential of influencer collaborations to diversify advertising strategies and better target specific demographics.

Quick Hits

• Impact / Risk: Combining influencer marketing with DOOH can significantly enhance campaign reach but requires careful alignment between influencer personas and brand values.
• Operational Implication: Teams may need to adjust workflows to incorporate influencer content, ensuring consistency with brand messaging and compliance standards.
• Action This Week: Review current advertising strategies for opportunities to integrate influencer partnerships; brief teams on the benefits and challenges of incorporating influencers into DOOH campaigns.