Custom Channels Appoints René Arnold as Senior Director to Enhance Partnerships in Digital Signage – Friday, February 13, 2026

Custom Channels, CTA, and Stic have announced significant executive appointments, signaling a strategic emphasis on partnerships and marketing within the digital signage industry. These leadership changes are expected to drive growth and broaden market reach amid evolving industry dynamics.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Custom Channels has appointed René Arnold as Senior Director of Partnerships, highlighting the company’s dedication to deepening collaborative efforts within the digital signage ecosystem. In this role, Arnold will be instrumental in establishing new alliances and strengthening existing relationships, aiming to create synergies that enhance industry-wide innovation and integration. Concurrently, the Consumer Technology Association (CTA) has named Kinsey Fabrizio as its new President and CEO. Fabrizio is expected to guide the organization toward heightened engagement with emerging technology trends and policy advocacy, both critical to supporting digital signage growth and adoption.

Additionally, Stic has brought on Sarah Zurell as Chief Marketing Officer, marking a strategic pivot toward elevating customer engagement and expanding market presence through innovative marketing approaches. Zurell’s leadership will focus on crafting customer-centric campaigns and leveraging data-driven insights to capture new audiences. Collectively, these appointments reflect a broader industry movement where companies are prioritizing strategic partnerships and marketing excellence to fuel growth and respond to shifting market demands. The emphasis on these leadership roles underscores the vital importance of collaboration and targeted marketing in maintaining competitiveness within the digital signage landscape.

Why now?

The timing of these executive changes corresponds with a heightened industry focus on strategic partnerships and marketing amid rapid technological advancement and evolving consumer expectations. Over the past 18 months, demand for integrated digital signage solutions and personalized customer experiences has surged, compelling companies to recalibrate their strategies. Building robust partnerships and deploying innovative marketing initiatives have become essential to capturing emerging opportunities, fostering customer loyalty, and differentiating offerings in a crowded marketplace.

So what?

These leadership appointments signal a strategic realignment in the digital signage sector, emphasizing the critical roles of partnerships and marketing in driving sustainable growth. As organizations strive to expand their reach and deepen customer engagement, investing in executives who can adeptly navigate these complex areas is paramount. The selections of René Arnold, Kinsey Fabrizio, and Sarah Zurell position their companies to capitalize on evolving market trends and competitive pressures, ultimately strengthening their industry standing.

What this means for you:

• For DOOH network operators: Reassess and enhance your partnership strategies to unlock new opportunities and broaden your service portfolio.
• For ad-tech platform leaders: Prioritize marketing initiatives that align with current customer engagement trends and leverage emerging technologies.
• For display technology decision-makers: Explore strategic partnerships as a means to drive innovation and differentiate your offerings in the marketplace.

Quick Hits

• Impact / Risk: These leadership changes may accelerate industry growth but could also intensify competition for strategic partnerships and marketing talent.
• Operational Implication: Companies should reevaluate strategic priorities and resource allocations to align with the renewed focus on partnerships and marketing.
• Action This Week: Review existing partnership agreements for potential enhancements and schedule strategy sessions to develop new marketing initiatives.