Planar Unveils Immersive Video Walls at Winter Olympics, Enhancing Visual Experience for Fans – Monday, February 9, 2026

Planar video walls are prominently featured at the Winter Olympics and Paralympics, significantly enhancing the viewing experience with immersive, high-definition visuals. Their deployment highlights the increasingly critical role of digital signage in elevating large-scale events.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Planar has deployed its cutting-edge video wall technology across multiple venues at the Winter Olympics and Paralympics, substantially enhancing the spectator experience. These video walls are strategically placed throughout the event locations, delivering vibrant, immersive visuals that amplify the atmosphere and excitement of the games. Engineered to provide high-resolution, seamless displays, Planar’s technology ensures that attendees remain fully engaged with live event footage, interactive content, and targeted advertisements. Each installation is customized to meet the unique spatial and functional requirements of its venue, ranging from large-scale broadcast screens to interactive digital signage. This comprehensive deployment not only demonstrates Planar’s technological leadership but also reflects a broader industry trend toward integrating sophisticated digital signage solutions in sports and entertainment environments. By combining dynamic content delivery with robust hardware, Planar’s video walls set a new standard for visual engagement at international sporting events.

Why now?

The introduction of Planar video walls at the Winter Olympics and Paralympics coincides with a growing emphasis on digital signage as a key tool for enhancing event experiences. Over the past 18 months, there has been a marked acceleration in adopting technology to improve both safety and audience engagement at public gatherings. Digital displays have evolved beyond traditional advertising roles to create immersive environments that captivate and inform attendees. This shift is further propelled by advancements in artificial intelligence, which optimize content delivery and personalization, making digital signage an increasingly attractive solution for event organizers aiming to maximize audience interaction and satisfaction.

So what?

Planar’s strategic deployment of video walls at these high-profile international events signals a significant shift toward embracing advanced digital signage in large-scale venues. This trend not only boosts audience engagement but also establishes a benchmark for future sporting and entertainment events to incorporate similar technologies. As digital signage continues to advance, it opens new avenues for advertisers and event planners to forge deeper connections with audiences through dynamic, context-aware content. The growing reliance on such technology underscores its importance as a core element of modern event planning and execution, offering measurable benefits in terms of engagement, safety, and revenue generation.

What this means for you:

• For DOOH network operators: Explore expanding your digital signage portfolio to include immersive video wall solutions that enhance viewer engagement.
• For digital signage program managers: Seek partnerships with technology providers like Planar to deliver advanced display experiences at events.
• For ad-tech platform leaders: Utilize AI-driven tools to optimize content delivery, increasing the effectiveness and interactivity of digital signage.

Quick Hits

• Impact / Risk: Successful video wall deployments at major events may drive demand for similar technologies across diverse sectors.
• Operational Implication: Organizations should consider investing in staff training and infrastructure upgrades to support advanced digital signage systems.
• Action This Week: Evaluate your current digital signage capabilities and explore potential collaborations with technology providers like Planar to stay ahead.