Empirical Productions Launches New AI Platform for Out-of-Home Marketing Campaigns – Friday, January 30, 2026

Empirical Productions has unveiled a new AI platform specifically designed to enhance out-of-home (OOH) and experiential marketing campaigns. This development marks a significant step forward in integrating artificial intelligence to address the unique challenges faced by OOH advertising.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Empirical Productions has introduced an innovative AI platform tailored to optimize OOH and experiential marketing efforts. This platform is designed to tackle the distinct challenges inherent in OOH advertising, including engaging diverse audiences and delivering precise, location-specific targeting. Although the company has not disclosed detailed features or capabilities, the launch highlights a growing industry trend toward harnessing AI to boost campaign effectiveness. By streamlining the creation and execution of marketing strategies, the platform aims to offer advertisers enhanced targeting precision and deeper audience engagement. This initiative aligns with the broader shift in the OOH sector toward leveraging data-driven insights to maximize return on investment (ROI). As competition intensifies in digital signage and experiential marketing, Empirical Productions’ move responds to the increasing demand for sophisticated, measurable advertising solutions that can adapt to dynamic environments and audience behaviors.

Why now?

This launch comes at a time when the OOH and experiential marketing industries are rapidly embracing data-driven decision-making. Over the past 12 to 18 months, AI adoption has accelerated across multiple sectors, driven by the need for more accurate targeting and improved campaign outcomes. Advertisers face growing complexity in understanding and influencing audience behavior, making AI an essential tool for refining strategies and boosting effectiveness. Empirical Productions’ platform reflects this ongoing evolution, positioning AI as a critical component in the digital signage ecosystem’s future, where intelligent, adaptive marketing approaches are becoming the norm rather than the exception.

So what?

Empirical Productions’ AI platform is set to reshape the strategic landscape of OOH advertising. By integrating AI, advertisers can expect more precise targeting, personalized content delivery, and overall enhanced campaign performance. This technological shift is likely to drive more innovative and effective marketing solutions, transforming how OOH campaigns are planned and executed. For industry stakeholders, the development underscores the imperative to adopt emerging technologies to stay competitive and relevant in a rapidly evolving market. Embracing AI will not only improve campaign outcomes but also enable more agile responses to changing consumer behaviors and environmental factors.

What this means for you:

• For DOOH network operators: Consider integrating AI solutions to improve campaign targeting and audience engagement.
• For digital signage program managers: Evaluate AI platforms as tools to boost ROI and overall campaign effectiveness.
• For ad-tech platform leaders: Explore partnerships with AI providers to expand your service offerings and technological capabilities.

Quick Hits

• Impact / Risk: AI integration in OOH promises more efficient campaigns but may require significant investment in new technologies.
• Operational Implication: Teams will likely need upskilling to effectively utilize AI tools, influencing training and development priorities.
• Action This Week: Review current OOH strategies for AI integration opportunities; brief teams on AI’s potential impacts; explore pilot projects to test AI capabilities.