Leadership Changes at Daktronics and Mimo Highlight Talent Shift in Digital Signage Sector – Friday, January 23, 2026

Talent migration in the digital signage sector is accelerating, highlighted by significant leadership appointments at Daktronics, Mimo, and JCDecaux. Concurrently, Las Vegas Billboards is undergoing a rebranding and expansion, signaling a dynamic transformation within the industry landscape.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

This week has seen a notable surge in personnel movements across the digital signage and out-of-home (OOH) advertising sectors, with 48 reported changes reflecting a broader industry reshuffle. Among the most prominent developments, Daktronics has appointed Thomas Welling to its leadership team. Welling’s extensive experience in digital display solutions is expected to strengthen Daktronics’ position in a competitive market. Similarly, Mimo has brought Curtiss Singleton on board, reinforcing its strategic focus on expanding market share and enhancing product offerings. JCDecaux Australia has also expanded its executive leadership, signaling a deliberate push to deepen its footprint in the region. In parallel, Las Vegas Billboards is undertaking a comprehensive rebranding and operational expansion. This move aims to capitalize on the city’s rapidly growing advertising market by boosting brand visibility and scaling operational capacity. The company’s strategic repositioning aligns with a wider industry trend where firms are actively investing in talent and infrastructure to seize emerging opportunities. Collectively, these leadership changes and corporate expansions underscore a sector-wide momentum toward innovation and growth, driven by evolving market demands and technological advancements.

Why now?

This wave of talent acquisition and strategic growth coincides with a period of robust expansion in the digital signage and OOH industries. Over the past 6 to 18 months, increased investments in digital infrastructure and advertising technologies have reshaped the competitive landscape. Companies are recognizing the potential for new revenue streams through advanced digital capabilities and are consequently prioritizing the recruitment of experienced leaders to guide these initiatives. The rapid evolution of digital advertising platforms, coupled with rising demand for sophisticated display technologies, is compelling organizations to act swiftly to secure a competitive edge in an increasingly crowded marketplace.

So what?

The recent strategic hires and expansions signal a proactive industry stance toward capitalizing on growth opportunities. By strengthening leadership teams, companies like Daktronics, Mimo, and JCDecaux are positioning themselves to better leverage technological innovation and shifting consumer behaviors. This trend of bolstering executive expertise and scaling operations is expected to persist as the sector intensifies its focus on innovation and market share acquisition.

What this means for you:

• For DOOH network operators: Reassess your leadership and operational strategies to ensure they align with current and anticipated market growth trajectories.
• For ad-tech platform leaders: Consider exploring partnerships or collaborations with expanding companies to broaden and enhance your service offerings.
• For display technology decision-makers: Evaluate how these industry shifts may influence display technology requirements and adjust your procurement strategies accordingly.

Quick Hits

• Impact / Risk: The influx of new talent is likely to drive increased competition and innovation in digital signage solutions.
• Operational Implication: Organizations may need to revisit their talent acquisition strategies to remain competitive in attracting top industry professionals.
• Action This Week: Review current leadership and talent development plans; identify and address potential gaps through strategic hiring.