Pattison Outdoor Partners with Toronto Pearson Airport to Expand Digital Advertising Space – Thursday, January 22, 2026

Pattison Outdoor Advertising has announced a strategic partnership with Toronto Pearson International Airport to enhance digital out-of-home (DOOH) advertising at Canada’s largest airport. This collaboration will introduce new digital signage opportunities, significantly expanding Pattison’s presence in one of the country’s busiest transit environments.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Pattison Outdoor Advertising has forged a partnership with Toronto Pearson International Airport to revolutionize the airport’s advertising landscape through advanced digital signage solutions. This initiative aims to deliver more dynamic, engaging, and interactive advertising experiences tailored to the diverse and international audience that passes through the airport daily. By leveraging Toronto Pearson’s status as Canada’s busiest airport, Pattison seeks to significantly expand its digital out-of-home (DOOH) footprint within high-traffic transit environments.

The partnership will introduce a broad range of new advertising formats that utilize cutting-edge technology to boost engagement and campaign effectiveness. Upgrading the airport’s existing advertising infrastructure, Pattison and Toronto Pearson intend to establish a new benchmark for airport advertising by enhancing the overall passenger experience. This includes deploying digital displays capable of delivering real-time, data-driven content, which allows brands to tailor messages more precisely and measure impact more effectively. The initiative aligns with a broader industry shift toward digital solutions that provide actionable analytics and enable more targeted, impactful campaigns.

Why now?

This development arrives amid rapid growth in the digital out-of-home advertising sector, especially within transit hubs. Over the past 18 months, there has been a notable surge in adopting digital signage technologies due to their ability to deliver personalized, interactive content that resonates with travelers. The Pattison-Toronto Pearson partnership reflects this momentum, aligning with industry trends that emphasize strategic collaborations to maximize advertising reach and effectiveness in high-traffic locations.

So what?

For the digital signage and DOOH industry, this partnership underscores the strategic value of transit environments as prime advertising venues. By integrating advanced digital technologies, Pattison and Toronto Pearson are not only elevating the passenger experience but also setting a new standard for advertising innovation in airports. This move is likely to encourage other airports and transit hubs to pursue similar partnerships and technology upgrades to remain competitive and relevant.

What this means for you:

• For DOOH network operators: Explore expansion opportunities in transit hubs to leverage high foot traffic and diverse, international audiences.
• For digital signage program managers: Assess current technology stacks and consider strategic partnerships to enhance advertising capabilities and engagement.
• For ad-tech platform leaders: Prioritize the development of real-time analytics tools that enable data-driven campaign optimization and improved targeting.

Quick Hits

• Impact / Risk: This partnership could redefine advertising standards in transit hubs, intensifying competition among DOOH providers.
• Operational Implication: Companies may need to invest in new technologies and forge partnerships to stay ahead of evolving industry demands.
• Action This Week: Review your current transit advertising strategies, identify opportunities for digital enhancement, and consider initiating conversations with key transit partners.