Watchfire Launches TouchConnect: Simplified Scoreboard Management for Sports Venues – Monday, January 5, 2026

Watchfire has introduced TouchConnect, a new scoreboard control system designed to enhance user experience and streamline management. This system features an intuitive touch-based interface aimed at simplifying the operation of scoreboards in sports venues.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Watchfire, a recognized leader in digital display technology, has unveiled TouchConnect, an innovative scoreboard control system that promises to transform how scoreboards are managed across sports venues. Central to this new system is a touch-based interface that significantly simplifies user interaction, enabling operators to control scoreboard functions in real time with greater ease and precision. This streamlined approach reduces the complexity traditionally associated with scoreboard management, minimizing the need for extensive training and allowing for faster, more dynamic adjustments during live events.

TouchConnect’s design targets a broad spectrum of venues, from high school gyms to professional stadiums, where dependable and user-friendly scoreboard control is essential. This launch aligns with Watchfire’s broader strategy to advance digital signage solutions that empower venue operators to deliver seamless and engaging event experiences. By prioritizing ease of use and real-time responsiveness, TouchConnect is positioned to set a new industry benchmark, offering venues a competitive advantage through improved operational efficiency and enhanced spectator engagement.

Why now?

The timing of TouchConnect’s launch coincides with a growing demand for intuitive and efficient digital solutions in sports and event management. Over the past 18 months, venues have accelerated their digital transformation efforts, driven by the need to create more interactive and engaging experiences for spectators. The shift toward touch-based interfaces reflects a broader trend in digital signage technology, where user-friendly systems are becoming a critical factor in operational decision-making. Watchfire’s introduction of TouchConnect directly addresses these evolving market needs by delivering a solution that is both innovative and practical.

So what?

TouchConnect’s introduction carries significant strategic implications for the digital signage industry, particularly within sports and event management. By simplifying scoreboard operations, venues can reduce operational costs and enhance service quality, ultimately improving the overall spectator experience. This innovation equips venues to better manage the fast-paced and dynamic nature of live events, fostering greater operational agility. For digital signage providers, integrating such technology can lead to higher client satisfaction and stronger retention by offering more effective and user-friendly solutions.

What this means for you:

• For DOOH network operators: Explore integrating TouchConnect to enhance venue offerings and streamline operational workflows.
• For digital signage program managers: Assess the potential for reduced training requirements and improved efficiency through TouchConnect’s intuitive interface.
• For ad-tech platform leaders: Consider partnerships with Watchfire to leverage TouchConnect’s capabilities for boosting client engagement and expanding service portfolios.

Quick Hits

• Impact / Risk: TouchConnect may significantly reduce operational complexity but could require initial investment in technology upgrades.
• Operational Implication: Venues adopting TouchConnect can expect smoother event operations and higher user satisfaction.
• Action This Week: Review current scoreboard systems for compatibility with TouchConnect and arrange a demonstration for key stakeholders.