Screenverse and Feeding America Launch "Doing Good with DOOH" Campaign to Combat Hunger – Tuesday, December 30, 2025

Screenverse has partnered with Feeding America to launch a new campaign titled "Doing Good with DOOH," aiming to leverage digital out-of-home (DOOH) advertising for social good. This initiative seeks to raise awareness about Feeding America's mission to combat hunger.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Screenverse, a leading company in the digital signage sector, has joined forces with the non-profit organization Feeding America to roll out a DOOH campaign called "Doing Good with DOOH." This collaboration is designed to harness the extensive reach and dynamic capabilities of digital out-of-home advertising to promote social causes, with a particular focus on raising public awareness about Feeding America's nationwide efforts to combat hunger. Although specific campaign objectives and timelines have not been publicly shared, the initiative represents a deliberate strategy to use DOOH platforms for philanthropic impact.

By embedding Feeding America's messaging within its digital signage network, Screenverse aims to engage a wide and diverse audience, potentially increasing public support and participation in hunger relief efforts. This partnership exemplifies a growing movement in the advertising industry where networks collaborate with non-profits to amplify social messages through innovative and high-visibility advertising channels. It also reflects an evolving understanding of DOOH’s potential beyond traditional commercial advertising, positioning it as a powerful tool for social good.

Why now?

This partnership emerges amid a broader industry shift toward leveraging DOOH advertising for social impact campaigns. Over the past 18 months, there has been a marked increase in collaborations between ad networks and non-profit organizations, driven by an urgent need to communicate pressing social issues effectively. Advances in digital display technology and the expanding footprint of DOOH networks have made these platforms increasingly attractive for campaigns that seek to engage the public on meaningful causes. As a result, the timing of Screenverse’s alliance with Feeding America aligns with a growing recognition that DOOH can serve as a vital channel for social awareness and community engagement.

So what?

The Screenverse-Feeding America partnership highlights how DOOH networks can be strategically employed to support social initiatives, setting a precedent for the digital signage industry. For DOOH operators, this collaboration offers a blueprint for integrating socially responsible content into their offerings, which can enhance brand reputation and foster deeper audience connections. It also signals an opportunity to diversify content portfolios by including campaigns that resonate on a societal level, potentially driving both social impact and business growth.

What this means for you:

• For DOOH network operators: Explore partnerships with non-profits to strengthen brand image and engage audiences through socially relevant messaging.
• For digital signage program managers: Assess the value of incorporating social impact campaigns into your content strategy to broaden audience engagement.
• For ad-tech platform leaders: Invest in developing tools and metrics that accurately measure the effectiveness and reach of social impact campaigns on DOOH platforms.

Quick Hits

• Impact / Risk: This campaign could establish a new standard for using DOOH networks in social impact efforts, encouraging more collaborations between ad networks and non-profits.
• Operational Implication: DOOH operators may need to adapt content strategies and forge new partnerships to effectively integrate social impact messaging.
• Action This Week: Review existing partnerships for opportunities to support social causes and evaluate the feasibility of incorporating non-profit campaigns into your network.