Champagne Brand Collaborates with Visual Feeder and Publicis for Interactive Window Display Campaign – Monday, December 29, 2025

A leading champagne maker has partnered with Visual Feeder and Publicis to launch an innovative interactive window campaign. This initiative aims to elevate customer engagement by leveraging cutting-edge digital signage technology to transform traditional retail displays.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

The champagne maker’s latest marketing initiative centers on deploying interactive window displays, developed through a collaboration between Visual Feeder and the advertising agency Publicis. This campaign seeks to captivate consumers by turning conventional window shopping into an engaging, interactive experience. Although specific performance metrics and campaign goals have not been publicly disclosed, the use of interactive digital signage clearly signals a strategic effort to deepen customer engagement within retail environments. Visual Feeder, recognized for its expertise in crafting immersive digital experiences, is applying its technology to bring this vision to life. Meanwhile, Publicis leverages its extensive experience in creating compelling advertising narratives to ensure the content resonates effectively with targeted audiences. The campaign is scheduled to launch in key urban locations characterized by high foot traffic, maximizing both visibility and consumer interaction. By combining advanced technology with creative storytelling, this initiative aims to redefine how brands connect with shoppers in physical spaces.

Why now?

This campaign emerges amid a broader industry shift toward experiential marketing, where brands increasingly adopt interactive digital signage to differentiate themselves in competitive retail landscapes. Over the past 18 months, advancements in display technology and growing consumer demand for immersive shopping experiences have accelerated this trend. The partnership between technology specialists like Visual Feeder and advertising leaders such as Publicis underscores the growing recognition that integrating innovative technology with creative content is essential to capturing consumer attention effectively. As physical retail continues to compete with digital channels, such interactive campaigns offer a timely solution to drive foot traffic and enhance brand engagement.

So what?

This campaign highlights the strategic value of interactive digital signage in boosting consumer engagement and elevating brand presence. For DOOH operators and digital signage managers, it presents a clear opportunity to explore partnerships that combine technological innovation with creative expertise to deliver memorable consumer experiences. The involvement of a major advertising agency like Publicis also demonstrates the potential for ad-tech platforms to collaborate with creative agencies, enabling more impactful and integrated marketing campaigns. As digital signage technology evolves, the ability to offer interactive and immersive experiences will become a key competitive advantage in the out-of-home advertising market.

What this means for you:

• For DOOH network operators: Consider forming partnerships with creative agencies to amplify the effectiveness of digital signage campaigns.
• For digital signage program managers: Investigate interactive display technologies that can enhance consumer engagement in retail settings.
• For ad-tech platform leaders: Collaborate with technology providers to develop innovative marketing solutions that seamlessly integrate with existing platforms.

Quick Hits

• Impact / Risk: This campaign could establish a new benchmark for retail engagement, encouraging competitors to adopt similar interactive strategies.
• Operational Implication: Growing demand for interactive digital signage may necessitate investments in new technologies and staff training.
• Action This Week: Evaluate your current digital signage capabilities and explore potential partnerships with technology providers and creative agencies.