Broadsign Enhances Platform for Increased OOH Ad Engagement This Christmas Season – Thursday, December 25, 2025

Out-of-home (OOH) advertising is experiencing a seasonal surge in relevance as the Christmas period drives increased visibility and engagement. Broadsign has updated its platform to enhance targeting and creative management, optimizing campaign performance during this peak time.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

The Christmas season has long been a peak period for out-of-home (OOH) advertising, and this year continues that trend with heightened consumer activity. As shoppers and travelers increase their movements, OOH campaigns benefit from greater exposure and engagement. Advertisers are capitalizing on this by deploying creative, eye-catching billboard designs aimed at capturing consumer attention during the festive rush. In response to this seasonal demand, Broadsign has introduced significant enhancements to its platform, focusing on advanced targeting capabilities and an improved user interface (UI) for creative management. These upgrades empower advertisers to fine-tune their campaigns with greater precision, ensuring that messages reach the most relevant audiences at optimal times. The platform’s new tools facilitate more granular targeting, which is especially important during the holidays when consumer behavior is dynamic and location-dependent. Together, the surge in consumer activity and Broadsign’s platform improvements reinforce OOH’s role as a critical channel for advertisers seeking to maximize impact during the holiday season.

Why now?

This timing aligns with the accelerating digital transformation reshaping the advertising industry. Over the past 18 months, technological advancements and evolving consumer habits have driven a marked shift toward digital platforms. The Christmas season intensifies this trend, as advertisers aim to leverage increased consumer mobility and spending power. Broadsign’s platform updates represent a strategic response to these market dynamics, equipping advertisers with the tools needed to optimize campaign delivery during this crucial window. This convergence of heightened seasonal demand and rapid technological progress highlights the necessity for advertisers to stay current with platform capabilities to maintain a competitive edge.

So what?

The implications for the OOH industry are substantial. Strategically, the ability to deliver targeted, engaging content during a high-traffic period like Christmas can significantly boost brand visibility and consumer interaction. From an operational perspective, Broadsign’s enhanced platform features streamline campaign management, reducing the time and resources required to execute effective advertising strategies. This positions OOH as an indispensable channel for advertisers aiming to capitalize on seasonal consumer behavior and maximize return on investment.

What this means for you:

• For DOOH network operators: Leverage the enhanced targeting capabilities to increase campaign effectiveness during high-traffic periods.
• For digital signage program managers: Utilize creative management tools to ensure that holiday campaigns are both visually compelling and strategically positioned.
• For ad-tech platform leaders: Consider integrating similar targeting and UI improvements to remain competitive in the evolving OOH landscape.

Quick Hits

• Impact / Risk: The seasonal boost in OOH advertising can significantly enhance brand visibility but requires precise targeting to avoid wasted impressions.
• Operational Implication: Enhanced platform capabilities necessitate updated training for teams to fully leverage new features and optimize campaign performance.
• Action This Week: Review current OOH campaigns for targeting accuracy; brief teams on new platform features; adjust creative strategies to align with holiday themes.