Visit Arizona Reports 30% Rise in Tourist Arrivals from Programmatic DOOH Campaign – Wednesday, December 24, 2025

Visit Arizona has successfully leveraged programmatic Digital Out-of-Home (DOOH) advertising to achieve a 30% increase in tourist arrivals. This campaign underscores the potential of targeted, data-driven advertising strategies in enhancing tourism outcomes.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Visit Arizona launched a programmatic DOOH campaign designed specifically to boost tourism, resulting in a remarkable 30% increase in visitor arrivals. By harnessing programmatic DOOH technology, the campaign delivered highly targeted, data-driven advertisements that reached potential tourists with precision and relevance. This approach enabled dynamic content adjustments based on real-time data inputs such as location, time of day, and audience demographics, significantly enhancing engagement and conversion rates.

The campaign’s success highlights the strategic advantage of integrating programmatic advertising within the DOOH landscape, demonstrating how data analytics and automation can drive measurable business outcomes. It also underscores the critical role of strategic partnerships between tourism boards, advertising platforms, and DOOH network operators to maximize reach and effectiveness. Beyond boosting tourism numbers, this initiative sets a new benchmark for how programmatic DOOH can be employed in sectors where timely, context-aware messaging is essential.

Moreover, this case study serves as a compelling example of how technology-driven advertising solutions can transform traditional marketing efforts, particularly in the tourism industry where capturing the right audience at the right moment is vital. The success of Visit Arizona’s campaign offers a replicable model for other destinations aiming to enhance their marketing impact through innovative DOOH strategies.

Why now?

The timing of Visit Arizona’s campaign coincides with a broader industry shift toward digital and programmatic advertising, which has accelerated over the past 18 months. This period has seen marketers increasingly prioritize measurable results and optimized ad spend, especially as tourism sectors worldwide strive to recover from the disruptions caused by the global pandemic. Programmatic DOOH’s ability to deliver precise targeting and real-time content adjustments makes it an ideal tool for adapting to evolving consumer behaviors and market dynamics.

As tourism boards and related businesses seek more efficient ways to demonstrate clear return on investment, the proven 30% increase in arrivals from this campaign provides a compelling case for adopting programmatic DOOH. This shift reflects a growing recognition that traditional advertising methods must evolve to remain effective in a rapidly changing landscape.

So what?

Visit Arizona’s campaign success clearly illustrates the strategic value of programmatic DOOH advertising within the tourism sector. For industry stakeholders, it highlights the importance of embracing data-driven, automated advertising solutions to achieve significant and measurable business outcomes. The demonstrated return on investment is likely to encourage more tourism boards and related organizations to explore similar programmatic strategies, potentially driving increased investment in DOOH technologies and collaborative partnerships.

By adopting programmatic DOOH, tourism marketers can more effectively reach and engage their target audiences, optimize their advertising budgets, and respond swiftly to market changes. For DOOH network operators and ad-tech providers, this trend signals an opportunity to expand service offerings and develop more sophisticated analytics tools that support enhanced targeting and performance measurement.

What this means for you:

• For DOOH network operators: Expand programmatic capabilities to attract tourism clients focused on measurable outcomes and dynamic content delivery.
• For ad-tech platform leaders: Invest in advanced data analytics and targeting tools to improve campaign effectiveness and client reporting.
• For tourism marketing teams: Consider integrating programmatic DOOH into your media mix to increase visitor numbers and clearly demonstrate ROI.

Quick Hits

• Impact / Risk: The campaign’s success may intensify competition in programmatic DOOH, requiring ongoing innovation and differentiation.
• Operational Implication: Companies should prepare for increased demand from tourism clients seeking similar data-driven advertising solutions.
• Action This Week: Review current programmatic DOOH offerings and explore potential partnerships to enhance your service capabilities.