Jolt Expands DOOH Network with 30 New Sites in Greenwich, Strengthening London Presence – Friday, December 19, 2025

Jolt has expanded its digital out-of-home (DOOH) network in London by launching 30 new sites in the Greenwich area. This strategic move significantly strengthens Jolt's presence in the competitive London advertising market, creating enhanced opportunities for campaigns targeting both local residents and commuters.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Jolt, a leading company in the digital signage sector, has announced a major expansion of its DOOH network with the addition of 30 new sites in Greenwich, London. This initiative is a key component of Jolt’s broader strategy to deepen its footprint in major urban centers, focusing on high-traffic locations that promise strong audience engagement. The newly launched sites are strategically positioned to capture the attention of both local residents and the substantial number of commuters passing through Greenwich, a vital borough within London’s transport and commercial network. By increasing its advertising inventory in this area, Jolt is enabling brands to execute more precise targeting, facilitating localized and highly impactful marketing campaigns. This expansion reflects Jolt’s commitment to leveraging prime urban locations to maximize audience reach and engagement, aligning with the industry’s growing emphasis on personalized, location-specific advertising strategies that resonate more effectively with diverse urban populations.

Why now?

This expansion arrives amid a period of robust growth in the DOOH industry, fueled by rapid advancements in display technology and sophisticated data analytics. Over the past 18 months, there has been a clear shift toward more dynamic and interactive advertising solutions, which are increasingly deployed in urban environments to engage a broad spectrum of audiences. Jolt’s decision to enhance its network in London aligns with this trend, as advertisers aim to capitalize on the city’s high foot traffic and demographic diversity. Investing in Greenwich specifically signals a strategic move to improve the flexibility and effectiveness of DOOH campaigns through carefully selected, high-impact sites, reflecting a broader industry push to optimize location-based advertising in bustling metropolitan areas.

So what?

Jolt’s expansion in Greenwich marks a strategic upgrade to its DOOH capabilities, offering advertisers a wider array of options for targeted, localized campaigns. This development is poised to intensify competition within London’s DOOH market, likely prompting other operators to consider similar expansions or technological enhancements to maintain their competitive edge. For advertisers, the new sites provide an opportunity to engage with a concentrated urban audience, which can translate into higher conversion rates and improved overall campaign performance. The move underscores the importance of strategic site selection and localized content in driving the effectiveness of DOOH advertising.

What this means for you:

• For DOOH network operators: Reassess your current site portfolio and explore expansion opportunities in high-traffic urban areas to stay competitive.
• For digital signage program managers: Evaluate the potential to integrate more dynamic, localized content that leverages the capabilities of new site locations.
• For ad-tech platform leaders: Pursue partnerships with DOOH networks to enhance data-driven targeting and analytics, improving campaign precision and measurement.

Quick Hits

• Impact / Risk: Jolt’s expansion may heighten competition in the London DOOH market, influencing pricing structures and inventory availability.
• Operational Implication: Managing the new sites will require strong operational support to ensure seamless integration and ongoing maintenance.
• Action This Week: Analyze current site performance metrics to identify enhancement opportunities and update executive teams on the competitive landscape changes in DOOH.