OAAA Announces 2023 Media Plan Award Winners Celebrating Excellence in OOH Advertising – Thursday, December 18, 2025

The Outdoor Advertising Association of America (OAAA) has announced the winners of its Media Plan Awards, spotlighting the most innovative and effective out-of-home (OOH) advertising campaigns. These awards recognize outstanding strategic thinking and creative execution, setting a high standard for excellence within the OOH advertising industry.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

The OAAA Media Plan Awards have been unveiled, celebrating campaigns that have demonstrated exceptional performance in the out-of-home advertising sector. These awards play a crucial role in acknowledging campaigns that harness the distinct strengths of OOH media to engage audiences with creativity and strategic precision. The winning campaigns exemplify a sophisticated blend of strategic planning and inventive execution, illustrating how OOH media can significantly boost brand visibility and audience engagement.

This year’s recipients stood out by effectively utilizing data-driven insights alongside cutting-edge technology to deliver campaigns that resonate deeply with their target audiences. The awards not only honor these achievements but also establish a benchmark for future campaigns, encouraging advertisers to continuously push the boundaries of what OOH advertising can achieve. By highlighting best practices and innovative approaches, the OAAA fosters an environment of ongoing improvement and creativity within the industry.

Why now?

The timing of the OAAA Media Plan Awards announcement is particularly relevant as the OOH advertising industry undergoes rapid transformation. Over the past 18 months, there has been a marked shift toward integrating digital and traditional OOH media, enabling campaigns to become more dynamic, interactive, and responsive. This evolution is propelled by the growing availability and sophistication of data analytics, which empower advertisers to develop more targeted and effective strategies.

By recognizing campaigns that exemplify these trends, the awards underscore the critical role of innovation and strategic effectiveness in maintaining relevance amid a highly competitive advertising landscape. This moment highlights the industry’s pivot toward leveraging technology and data to enhance audience engagement and campaign impact.

So what?

The OAAA Media Plan Awards carry significant implications for the future of OOH advertising. Beyond celebrating current successes, they act as a catalyst for ongoing innovation and strategic excellence. As digital technologies become increasingly integrated into OOH campaigns, these awards encourage advertisers to explore new tools and methodologies that can elevate their messaging and audience connection.

This emphasis on innovation and effectiveness is vital for staying competitive and driving growth in the evolving OOH sector. Advertisers who embrace these insights can expect to enhance their campaign performance and better meet the demands of today’s consumers.

What this means for you:

• For DOOH network operators: Prioritize the integration of advanced digital technologies to boost campaign reach and effectiveness.
• For ad-tech platform leaders: Utilize sophisticated data analytics to design more precise and impactful advertising strategies.
• For digital signage program managers: Innovate with content strategies that captivate and engage audiences more deeply.

Quick Hits

• Impact / Risk: The awards emphasize the increasing importance of innovation and strategic planning in OOH advertising, driving the industry toward more engaging and effective campaigns.
• Operational Implication: Advertisers may need to invest in emerging technologies and advanced data analytics tools to stay competitive and align with the evolving standards set by the awards.
• Action This Week: Assess current campaign strategies for opportunities to innovate; explore partnerships with technology providers to enhance data capabilities and campaign performance.