Vistar Media Launches Academy Certification Program for Programmatic DOOH Advertising – Monday, November 24, 2025

Vistar Media has launched a new academy certification program aimed at deepening expertise in programmatic digital out-of-home (DOOH) advertising. This initiative seeks to equip industry professionals with advanced knowledge and standardized training, ultimately raising the bar for programmatic DOOH practices.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Vistar Media, a recognized leader in programmatic technology for digital out-of-home advertising, has introduced a comprehensive academy certification program designed to enhance professional expertise in programmatic DOOH. This program offers structured training modules that focus on the latest trends, tools, and strategies shaping the sector, providing participants with a clear pathway to mastering advanced programmatic techniques. As programmatic advertising grows increasingly complex, the certification aims to standardize best practices and elevate industry-wide proficiency. The curriculum covers critical areas such as data-driven targeting, real-time campaign optimization, and emerging programmatic innovations, ensuring that professionals are well-prepared to design and execute effective advertising campaigns. This launch responds to the expanding adoption of programmatic DOOH, which offers advertisers more precise audience targeting and actionable insights through real-time data. By formalizing training through certification, Vistar Media addresses a pressing industry need for consistent education, which is essential for accelerating the adoption and success of programmatic strategies across digital signage networks.

Why now?

The timing of Vistar Media’s certification program aligns with a pivotal moment in the digital signage industry, which is undergoing a rapid shift toward programmatic advertising. Over the past 18 months, demand for programmatic DOOH solutions has surged, fueled by technological advancements and a growing focus on data-driven marketing approaches. As advertisers increasingly recognize the value of programmatic capabilities, the need for specialized, standardized training has become urgent. This certification program supports the industry’s broader movement toward professionalizing DOOH practices, helping companies meet evolving advertiser expectations and deliver more targeted, measurable campaigns.

So what?

Vistar Media’s introduction of a standardized certification program is poised to influence the digital signage landscape in several meaningful ways. Strategically, it reinforces Vistar Media’s position as a thought leader in programmatic DOOH education, potentially shaping industry standards and best practices. From an operational perspective, the program provides companies with a scalable resource to upskill their teams, ensuring staff are equipped to fully leverage programmatic advertising’s capabilities. This can lead to more consistent campaign execution and improved performance outcomes, as certified professionals apply proven methodologies. Ultimately, the certification could drive greater confidence among advertisers and networks, accelerating the adoption of programmatic DOOH and enhancing overall market effectiveness.

What this means for you:

• For DOOH network operators: Consider enrolling your staff in the certification program to build stronger programmatic expertise and improve campaign results.
• For digital signage program managers: Use the training to optimize campaign strategies and increase return on investment.
• For ad-tech platform leaders: Leverage the certification to standardize workflows and enhance service offerings to clients.

Quick Hits

• Impact / Risk: The certification could establish new industry benchmarks but may require companies to invest in training to stay competitive.
• Operational Implication: Organizations may need to allocate resources for staff development and certification to keep pace with evolving programmatic capabilities.
• Action This Week: Assess your team’s current programmatic DOOH skills and consider enrolling key personnel in Vistar Media’s certification program.