Jolt Acquires Volta Media Network to Expand Digital Advertising Presence in the US Market – Friday, November 21, 2025

Jolt, an Australian-based company, has announced its acquisition of Volta Media Network, marking a strategic entry into the US market. This move significantly expands Jolt's digital out-of-home (DOOH) advertising footprint by integrating Volta's network of digital displays at electric vehicle (EV) charging stations.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Jolt’s acquisition of Volta Media Network represents a critical milestone in its expansion strategy, granting immediate access to Volta’s extensive network of digital displays embedded within EV charging stations across the United States. Volta’s infrastructure is strategically positioned at high-traffic locations, offering advertisers valuable exposure to captive audiences during EV charging sessions. By integrating this network, Jolt not only broadens its DOOH advertising reach but also taps into the rapidly growing intersection of electric vehicle infrastructure and digital advertising.

This acquisition enables Jolt to deliver a more seamless and engaging consumer experience by combining advertising content with the increasing demand for EV charging. As electric vehicle adoption accelerates, charging stations have emerged as prime venues for digital advertising due to their extended dwell times and targeted audience. Jolt’s move is a calculated effort to capture a larger share of this evolving market, leveraging Volta’s established presence to enhance its offerings and innovate within the DOOH space.

Furthermore, this deal positions Jolt to capitalize on the broader trend of integrating technology with physical advertising environments, creating new opportunities for brands to connect with consumers in meaningful ways. The acquisition signals Jolt’s commitment to expanding its footprint in the US while strengthening its competitive edge in the dynamic DOOH landscape.

Why now?

The timing of this acquisition aligns with several converging market dynamics. Over the past 18 months, electric vehicle adoption has surged, fueled by heightened environmental awareness and supportive government incentives. This growth has driven a parallel expansion of EV charging infrastructure, opening fresh avenues for location-based digital advertising. Simultaneously, the DOOH sector is experiencing rapid growth as brands increasingly seek innovative methods to engage consumers in physical spaces.

By acquiring Volta, Jolt strategically positions itself to benefit from these trends, leveraging the expanding EV charging network as a platform for targeted advertising. This move reflects a broader industry shift toward integrating technology and advertising within public infrastructure, capitalizing on new consumer behaviors and emerging market opportunities.

So what?

Jolt’s acquisition of Volta Media Network highlights the growing importance of location-based advertising within the DOOH sector, particularly at EV charging stations. This strategic move is likely to accelerate consolidation in the industry, as companies aim to enhance their digital signage capabilities and broaden their reach through emerging infrastructures.

Operationally, Jolt faces the challenge of seamlessly integrating Volta’s network into its existing operations to ensure the expanded platform delivers both effective advertising outcomes and engaging consumer experiences. Success will depend on optimizing technology, content delivery, and audience targeting to fully leverage the unique advantages of EV charging locations.

What this means for you:

• For DOOH network operators: Explore strategic partnerships or acquisitions to extend your reach and integrate with emerging infrastructures like EV charging stations.
• For ad-tech platform leaders: Develop technologies that enhance advertising effectiveness and audience engagement at EV charging points.
• For display technology decision-makers: Prioritize innovations that optimize display performance and consumer interaction in high-traffic, captive-audience environments.

Quick Hits

• Impact / Risk: The acquisition strengthens Jolt’s US market presence, though integration complexities may challenge scaling efforts.
• Operational Implication: Ensuring smooth integration of Volta’s network is critical to unlocking the full potential of Jolt’s expanded DOOH capabilities.
• Action This Week: Assess potential collaborations with EV charging networks and revisit DOOH strategies to incorporate emerging technologies and locations.