Carousel Digital Signage Partners with Amazon Signage for CMS Integration to Enhance Content Management – Wednesday, November 19, 2025

Carousel Digital Signage has announced a strategic partnership with Amazon Signage to integrate their Content Management System (CMS) with Amazon's signage solutions. This collaboration aims to enhance digital experiences by streamlining content management and delivery processes across diverse platforms.

Who should care: DOOH network operators, digital signage program managers, ad-tech platform leaders, display technology decision-makers, and out-of-home advertising teams.

What happened?

Carousel Digital Signage is partnering with Amazon Signage to integrate its CMS platform directly with Amazon’s signage solutions. This collaboration is designed to improve the efficiency and effectiveness of digital signage by creating a more cohesive and streamlined content management experience. By leveraging Amazon’s extensive signage technology and infrastructure, Carousel aims to provide users with a unified approach to managing and deploying digital content across multiple devices and locations. This integration will simplify workflows, enabling users to update and deliver content more seamlessly and in real time. For Carousel, this partnership represents a significant strategic move to expand its technological capabilities and market reach by tapping into Amazon’s robust ecosystem. The integration is expected to benefit industries heavily reliant on digital signage for communication and advertising, particularly in regions where Amazon’s presence is strong. This includes retail, transportation hubs, corporate environments, and public spaces, where dynamic content delivery plays a critical role in engaging audiences. By combining Carousel’s CMS expertise with Amazon’s signage solutions, the collaboration promises to elevate the overall digital signage experience, driving greater operational efficiency and audience impact.

Why now?

This partnership comes at a time when the digital signage industry is rapidly evolving toward integrated, end-to-end solutions. Over the past 18 months, there has been a marked increase in demand for platforms that simplify content management and delivery by connecting CMS tools with larger technology ecosystems. Businesses are seeking ways to reduce operational complexity while enhancing digital engagement, making seamless integration a priority. The collaboration between Carousel and Amazon aligns perfectly with this trend, offering a timely solution that meets the growing need for advanced, user-friendly digital signage systems capable of supporting dynamic content strategies.

So what?

The integration of Carousel’s CMS with Amazon Signage signals a strategic shift toward more comprehensive and scalable digital signage solutions. For businesses, this means gaining access to a streamlined platform that simplifies content management and accelerates deployment, ultimately enabling more engaging and effective digital experiences for target audiences. This partnership underscores the increasing importance of collaboration between CMS providers and major technology companies to address the evolving demands of the digital signage market. Organizations that adopt such integrated solutions stand to improve operational efficiency and audience engagement, positioning themselves ahead of competitors who rely on fragmented or less connected systems.

What this means for you:

• For DOOH network operators: Leverage the integrated CMS to enhance content delivery and boost audience engagement across your networks.
• For digital signage program managers: Assess how this partnership can simplify your content workflows and improve deployment speed.
• For ad-tech platform leaders: Explore opportunities to integrate with larger tech ecosystems to maintain a competitive edge in the market.

Quick Hits

• Impact / Risk: This partnership could establish a new industry standard for digital signage solutions, challenging competitors who have yet to integrate with major tech ecosystems.
• Operational Implication: Organizations may need to revise their content management strategies to fully leverage the benefits of the integrated system.
• Action This Week: Review your current digital signage strategy to identify integration opportunities; brief your teams on potential workflow improvements and benefits.