BeReal Launches Out-of-Home Campaigns in Paris and New York, Targeting Urban Audiences – Wednesday, November 12, 2025

Today marks a significant step in the evolution of advertising as Next-Gen Media partners with TikTok to bring digital out-of-home (DOOH) advertising into the social media landscape. This collaboration aims to redefine how brands engage with audiences beyond the confines of their mobile screens.

What happened?

Next-Gen Media has entered into a partnership with TikTok as part of the platform's 'Out of Phone' program. This initiative is designed to merge DOOH advertising with TikTok's digital environment, aiming to expand advertising reach and improve audience engagement through innovative and interactive campaigns.

Why now?

The timing of this partnership aligns with the growing trend of integrating social media with physical advertising spaces. As DOOH campaigns increasingly target younger demographics, leveraging TikTok's vast user base provides an opportunity to create more dynamic advertising experiences that resonate with this audience.

So what?

This partnership could pave the way for future collaborations between social media platforms and the DOOH industry. By combining the reach of social media with the physical presence of DOOH, advertisers can potentially develop more engaging and interactive campaigns, setting a new standard for how brands interact with consumers.

Quick Hits

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