Daily AI Digital Signage Brief – Friday, November 7, 2025

Today, digital signage sees a significant shift as NoviSign and Perion join forces to enhance DOOH advertising capabilities, reflecting a trend towards strategic partnerships in the industry.

Signals

• DOOH platforms seek broader reach via partnerships.
• NoviSign and Perion have integrated their platforms to expand DOOH ad capabilities and improve reach.
• OOH industry emphasizes transparency and safety.

Quick Hits

• Samsung webinar offers proven strategies to drive revenue, engage customers — Samsung shares insights on enhancing customer engagement through digital signage.
• Nanolumens debuts dvLED display for high visibility environments — The new display aims to improve visibility in challenging settings.
• Clara Ferren Joins @LifesightdotIO — Clara Ferren takes on a new role, enhancing Lifesight's strategic direction.
• Seth Soltow Joins Gemini As COO — Gemini strengthens its leadership team with the addition of Seth Soltow.
• Hands-On Learning That Saves Lives — Formetco announces the return of its safety training program.
• OOH Moves Today – 56 Moves This Week! — The industry sees a significant number of personnel changes this week.
• OOH’s Transparency Pledge — A new initiative aims to enhance transparency in out-of-home advertising.

What's Next

The NoviSign and Perion partnership underscores a growing trend of consolidation in the digital out-of-home sector. This collaboration is part of a broader movement towards more integrated and efficient advertising solutions, highlighting the industry's focus on improving ad delivery and measurement. As these partnerships continue to form, we can expect further innovations aimed at optimizing digital signage effectiveness.