Daily AI Digital Signage Brief – Thursday, November 6, 2025

Today marks a significant step in the out-of-home advertising industry as Viooh and Big Outdoor join forces to enhance programmatic access to OOH inventory, reflecting the sector's ongoing evolution towards digital integration.

Key Moves

• Partnership: Viooh and Big Outdoor are collaborating to expand programmatic access to out-of-home inventory. This partnership is crucial as it represents the growing trend of programmatic buying in the OOH sector, which simplifies campaign management for advertisers and could drive wider adoption of digital OOH advertising.

Quick Hits

• November Is @DPAAglobal Retail Media Month — A month dedicated to exploring the intersection of retail and digital media.
• Lamar Advertising launches Veterans Day interactive OOH campaign — An engaging campaign honoring veterans through interactive digital signage.
• It’s All About Brandjacking — A discussion on the implications and strategies surrounding brandjacking in advertising.
• Deep Dive —7 Take Aways— OOH Ratings Compare to Other Media in Accuracy — Insights into how OOH ratings measure up against other media formats.
• When Bus Riders Are Treated Like Second-Class Citizens — An examination of the challenges faced by bus riders in the context of public transportation advertising.
• Enhancing School Safety Communication — Exploring advancements in communication technologies to improve safety in schools.
• OOH News You Oughta Know Today — A roundup of the latest developments in the OOH industry.

What's Next

As programmatic buying continues to gain traction in the OOH sector, we can expect further innovations that enhance the accessibility and efficiency of digital advertising campaigns. This trend may lead to increased investment in digital OOH technologies, paving the way for more dynamic and interactive advertising solutions.